Case Study

Marlon CST Heatguard Boosts Herd Fertility at Bingham’s Dairy Farm

Marlon CST Heatguard boosts herd fertility at Bingham’s Dairy Farm, a family-run operation now milking almost 900 cows. Since the mid-strength Heatguard 50 sheet went onto the main shed’s roof two years ago, George Bingham — whose parents built the farm up from just 25 cows — says the change has been transformative.

“It’s a game changer within livestock building.”

How Marlon CST Heatguard Boosts Herd Fertility

The biggest shift has been in herd health. With a weekly herd health visit every Monday, George has seen a marked drop in the drugs and treatments the herd needs, and far fewer cows now require synchronisation programmes to get back in calf. Conception rates have improved to the point where the farm is comfortably hitting its target of 12 to 15 pregnancies a week.

“The cows are healthier, the cows are lasting longer.”

George credits this knock-on effect directly to the building environment, with replacement rates improving as a result.

Yields, Light, and Lower Running Costs

Milk yields have risen too, with the shed now averaging around 40 litres a day per cow, ranging from 39 up to 43 depending on the time of year. The extra daylight has also cut electricity use — the shed’s photocell lighting now switches on later and off earlier through the day, and George says the building stayed noticeably cooler than outside through a run of hot summer days.

George also points to a wider benefit beyond the herd itself, noting why more farmers are now putting the same roofing over milking parlours as well as sheds: older, dimmer parlours could feel like “little dungeons” to work in day after day, and a bright, airy building makes a real difference for staff as well as cattle.

George’s confidence in the product is backed by his own plans to extend it: a silo on the farm is being converted into a calf shed, and will be roofed in the same Heatguard sheet. Independent coverage of the farm’s experience reflects the same results — better conception rates, higher yields, and lower running costs since the switch. See how other farms have found similar results across our full range of case studies.

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See how Marlon CST Heatguard has helped dairy farms and equestrian facilities across the UK and Ireland boost productivity and improve animal welfare. Its heat-reflective pigment cuts solar heat gain by up to 68% while still letting in up to 36% more natural light, creating a brighter, cooler environment that supports healthier, more productive animals.